Free ad calculators
Quick, no sign up math for the numbers every advertiser needs: return on ad spend, the most you can pay for a customer, what your leads really cost, and how much budget a goal requires.
Calculators
ROAS calculator
Turn revenue and ad spend into ROAS, and see profit ROAS when you add your margin.
Open calculatorBreak-even CPA calculator
Find the most you can pay to acquire a customer before an order stops being profitable.
Open calculatorCost per lead calculator
Work out cost per lead, then what each customer costs and the return on the spend.
Open calculatorAd budget planner
Work backward from a monthly goal to the budget, clicks and daily spend it takes.
Open calculator
Built for quick, honest math
Each calculator runs in your browser and updates as you type. Nothing you enter is sent to us or stored.
Every page explains the formula and walks through a worked example, so you can check the math or redo it in a spreadsheet.
Need a starting assumption for CPC, conversion rate or cost per lead? The industry benchmarks show typical ranges from real ad accounts where we have enough data to publish them.
Go beyond the calculator
Adalyze AI reads your Google Ads or Meta Ads account and scores setup, targeting, budget, engagement and conversions in seconds. Free, read-only.